ONA Weekly #392: Analyze Reader Trends To Inform Your 2022 Strategy

Analyze reader trends to inform your 2022 strategy

We are partnering with Chartbeat to kick off 2022 with a look at the latest reader trends across their network. News teams have spent a lot of energy reacting to heightened levels of uncertainty and frequent changes the past couple of years. As we move into the third year of the pandemic, it’s important to leverage multi-year data and distill strategies for engaging readers during another period of unknowns. Register now for the Jan. 19 webinar.

Staff news: Farewell to Adam Martin and Adam Nekola

It’s a bittersweet moment at ONA this week as we say goodbye to two team members who are transitioning to exciting new opportunities. Meeting Manager Adam Martin is achieving his professional goal to serve as a Senior Meeting Director and will join the Institute of Transportation Engineers; his last day was Jan. 4. And after an impactful five-year run at ONA, Director of Technology Adam Nekola will move on to work as Senior Manager, Development and Technology, for Digiday; his last day is Jan. 7.

ONA is much stronger for their contributions, especially as we quickly scaled virtual programming in response to the pandemic and more recently, developed new approaches to simultaneously serve virtual and in-person audiences. We are proud to have been part of their career journeys. Many thanks and congratulations to Adam and Adam (“the Adams”)!

Tiffany Shackelford’s legacy

The newly launched Tiffany Shackelford Foundation is kickstarting their work by raising funds to support ONA’s Women’s Leadership Accelerator (#ONAWLA). After quickly meeting the initial target, the team has increased the goal to $25,000. The aim is to contribute $2,500 per year for the next 10 years, in Tiffany’s name, towards ONA initiatives to advance women in digital journalism. Donate today to carry on Tiffany’s legacy.

The Tiffany Shackelford Foundation is led by her husband, Aaron Castelo, and colleagues Laura Cochran, Barb Rosewicz, Kevin Goldberg and Matt Mansfield.

Important dates

Jan. 14: ONA San Diego: Product Management Thinking for the Newsroom in 2022 (virtual event)
Jan. 19: Webinar: Using Multi-Year Data to Analyze Reader Trends and Plan for 2022, presented by Chartbeat

Career opportunities

ONA’s Career Center is an excellent resource for jobs, fellowships and internships in digital journalism. Recent postings include:

National Digital Executive Producer, Sinclair Broadcast Group
Assistant or Associate Professor – Big Data and Artificial Intelligence, University of Missouri – Columbia
Digital Content Editor, General Assignment Reporter, Enterprise Reporter and Education Reporter, The Buffalo News
Interactive Graphics Reporter, Hearst Connecticut Media Group
Online Editor/Producer, KUOW Puget Sound Public Radio
Correspondent; Race, Class and Communities Team, MPR News Minnesota Public Radio
Reports Editor, The Chronicle of Higher Education
Web Producer, Wirecutter, The New York Times

On our radar

More than 70 local newsrooms launched during the pandemic, Kristen Hare for Poynter
Axios Local is coming to Boston. Will it find a place on your smartphone?, Dan Kennedy for GBH News
Berkeley data science students, journalism faculty building public database of police misconduct, Jon Bashor for UC Berkeley
Saving candidate websites from vanishing after Election Day, featuring Melody Kramer in interview with It’s All Journalism host Michael O’Connell, with writeup by Amber Healy
Data and trends on political leader ideologies over the last four years, Bastian Herre

What do you think?

*|POLL:RATING:H|* On a scale from 1 (not useful) to 10 (most useful), how useful was this newsletter for you and your work?*|END:POLL|*

Join as an ONA member or make a donation to help sustain ONA’s mission to inspire and support innovation in digital journalism. If you’re looking to promote an event, product, job opening or other opportunity, explore options to reach the ONA community.

We also rely on philanthropic and corporate support. Contact Chief Strategic Partnerships Officer Jessica Strelitz at jessica@journalists.org to learn about the many ways to invest in our mission.