Look At This is an experiment we started last September. Look pieces are 1) stories about how you see the world and 2) web-native visual journalism.
We’ve developed a set of tools that makes it easy for our developers and designers to work with our photo editors to create bespoke-ish, photo essay-ish Internet things. Or something. Just look at it.
And we’ve found that the experiment is working. The analytics run broad and deep — tons of people love these, and, more importantly, tons of them *finish* reading or listening to Look pieces. Our team joke is that we’re tricking people into reading long-form journalism.
