UPDATE: If you’re looking for session resources, head to our round-up post for links.
Looking to deepen your knowledge of the business side of journalism?
Sessions at ONACamp Phoenix will explore business and revenue models that are working well for news outlets across the country and the editorial overlap with business. You’ll hear from leaders at newsrooms large and small about how they are experimenting with ads, how they handle product management, and how user engagement can tie in with business goals.
In this full-day training, you’ll learn learn how to collaborate to align journalism and business goals in your strategy and news projects.
Schedule
9-9:30 a.m.
Registration and Light Breakfast
9:30-10:30 a.m.
Capturing Value: Audience Engagement and the Business of Digital News, a keynote conversation with Jake Batsell, Assistant Professor at Southern Methodist University’s Division of Journalism in Dallas, and author of the forthcoming Engaged Journalism: Connecting With Digitally Empowered News Audiences
10:45-11:45 a.m. (Business Track)
Beyond Words: How Live Events Support Your Daily Journalism
Olivia Allen-Price, Interactive and Engagement Producer, KQED, and Megan Finnerty, Founder of the Arizona Storytellers Project, Arizona Republic
10:45-11:45 a.m. (Editorial Track)
The Product Side: Workflows and Lessons From Project Management
Sara Catania, Vice President of Digital News, NBC4 Southern California
1-2 p.m. (Business Track)
Metrics Worth Sharing with Advertisers
Stephanie Brower, Co-Head of Editorial Outreach, Chartbeat
1-2 p.m. (Editorial Track)
How to Manage Your Community and Help Meet Business Goals
Steve Buttry, Lamar Visiting Scholar at Louisiana State University’s Manship School
2:15-3:15 p.m. (Business Track)
Sponsored Content: Balancing Journalistic Standards with Making Money
Julia Thompson, Digital Content Director and Rhonda Pringle, Sales Manager, The Arizona Republic
2:15-3:15 p.m. (Editorial Track)
Creating Structured Content That Engages Readers
David Cohn, Executive Producer, AJ+
3:30-4:30 p.m. (Business Track)
Join the Club: Learn From Successful Membership Models
Catherine Green, Deputy Editor, Voice of San Diego
3:30-4:30 p.m. (Editorial Track)
Maximize Social Media Engagement and Advance Your Business Strategy
Emma Carew Grovum, Homepage and Social Media Editor, Foreign Policy