The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll take a look at the funnel for encouraging people to sign up to a newsletter and eventually earning those subscription dollars.
Speakers
Elisabeth Goodridge
Editorial Director, The New York Times
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Scott Adams
Director digital subscription product development, The Globe and Mail
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Moderator
Kim Fox
Managing Editor, Audience, Philadelphia Inquirer
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