Tips and resources
- Complete our quick registration process or log in to view the video archive.
- Quick + Scrappy Audience Research: Leveraging Newsletters to Learn About Your Audience - full presentation
- Other links shared by the presenters:
- newsletterguide.org
- Community Needs Assessment Toolkit - Lenfest Institute
- An incomplete list of newsletters about journalism
- Solution Set newsletter
- Lenfest Local Lab – UX and design guides and resources
- Deez Links
- The Newsletter Wizards Project
- Profile of The Philadelphia Inquirer's coronavirus newsletter
- edNC survey snapshots
Session Description
Demystifying audience research and showcasing how it can surface actionable insights, this comprehensive overview of email newsletter products will cover information-needs assessments, surveys and interviews, super-readers, and the three “challenge” categories of Launch, Pivot and Expand.
Speakers
Carrie Porter
Media Strategist & Journalist, Ralstin Agency
@carolineporter • Visit Website
Joseph Lichterman
Manager of Editorial and Digital Strategy, The Lenfest Institute for Journalism
@ylichterman • Visit Website