Retention: Are Subscribers Finding Value?

Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in are finding true value in their subscription or membership? This session will focus on ensuring a steady revenue stream by reducing churn.

Speakers

David Grant
Associate Publisher, The Christian Science Monitor
DW_GrantVisit Website

T. J. Ortenzi
Operations Editor, Subscribers, The Washington Post
Visit Website

Megha Satyanarayana
Engagement Editor, STAT
meghasVisit Website

Moderator

Angela Pacienza
Head of Experience, The Globe and Mail
angelapacienzaVisit Website


Session Audio

Social Conversation