Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in are finding true value in their subscription or membership? This session will focus on ensuring a steady revenue stream by reducing churn.
Speakers
David Grant
Associate Publisher, The Christian Science Monitor
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T. J. Ortenzi
Operations Editor, Subscribers, The Washington Post
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Megha Satyanarayana
Engagement Editor, STAT
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Moderator
Angela Pacienza
Head of Experience, The Globe and Mail
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