{"version":"1.0","provider_name":"ONA Insights","provider_url":"https:\/\/journalists-org-develop.go-vip.co\/insights","author_name":"Adam Nekola","author_url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/author\/anekola\/","title":"Getting Beneath the Surface of Your Analytics &#8211; ONA Insights","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"hGaaS3YmRb\"><a href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/analyticsdeepdive\/\">Getting Beneath the Surface of Your Analytics<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/analyticsdeepdive\/embed\/#?secret=hGaaS3YmRb\" width=\"600\" height=\"338\" title=\"&#8220;Getting Beneath the Surface of Your Analytics&#8221; &#8212; ONA Insights\" data-secret=\"hGaaS3YmRb\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"You know the basics: clicks, shares and attention. They\u2019re important for a baseline check and usually the requested figures from advertisers. We\u2019ll discuss these (inescapable) standard metrics, but we\u2019ll also look at thoughtful ways to break down patterns and see what other useful data is on the horizon.","thumbnail_url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg?w=1200","thumbnail_width":1200,"thumbnail_height":630}