{"id":129,"date":"2018-04-17T15:01:04","date_gmt":"2018-04-17T15:01:04","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/analyticsdeepdive\/"},"modified":"2018-04-17T15:01:04","modified_gmt":"2018-04-17T15:01:04","slug":"analyticsdeepdive","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/analyticsdeepdive\/","title":{"rendered":"Getting Beneath the Surface of Your Analytics"},"content":{"rendered":"

You know the basics: clicks, shares and attention. They\u2019re important for a baseline check and usually the requested figures from advertisers. We\u2019ll discuss these (inescapable) standard metrics, but we\u2019ll also look at thoughtful ways to break down patterns and see what other useful data is on the horizon. <\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1526034600,"end_time":1526037300,"moderators":[[]],"hashtag":[],"soundcloud":[],"scribble":["2775197"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","jetpack_post_was_ever_published":false},"tags":[],"event":[26],"class_list":["post-129","ona_session","type-ona_session","status-publish","hentry","session-type-audience-engagement","session-room-nahanni","track-audience-engagement","event-revenue-engagement"],"yoast_head":"\nGetting Beneath the Surface of Your Analytics – ONA Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/analyticsdeepdive\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Getting Beneath the Surface of Your Analytics – ONA Insights\" \/>\n<meta property=\"og:description\" content=\"You know the basics: clicks, shares and attention. 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