{"id":3473,"date":"2021-09-29T17:16:54","date_gmt":"2021-09-29T17:16:54","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/breakout-6\/"},"modified":"2021-10-14T20:09:53","modified_gmt":"2021-10-14T20:09:53","slug":"why-alerts","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/","title":{"rendered":"Why Alerts Should Be Your Next Audience Investment"},"content":{"rendered":"Push alerts can be a smart way to diversify your audience through a personalized approach. Join us for a discussion on how to get started with alerts, what resources and workflows you\u2019ll need to consider from the beginning and how to make the case for the investment. This session is designed for: Engagement professionals looking [\u2026] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tTo access this content, you must purchase <span class=\"wc-memberships-products-grant-access\"><a href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/register\/2021-virtual-only-registration\/\">Insights 2021 Archive Access<\/a><\/span>.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"template":"","meta":{"start_time":1634222700,"end_time":1634225400,"moderators":[[]],"hashtag":[""],"soundcloud":[""],"scribble":[""],"viafoura":["n"],"youtube":[""],"vimeo":["623956500?h=d3cacba4ba"],"facebook":[""],"trint":[""],"slideshare":[""],"livestream":[""],"resources":["<a href=\\\"https:\/\/docs.google.com\/presentation\/d\/1n_JNtbYvlhfY2a0Ffs_LFqpNY49pag7oNJNbuUSXjaQ\/edit#slide=id.gf8e2e3a965_3_45\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\">Why Alerts Should Be Your Next Audience Investment presentation<\/a>"],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","jetpack_post_was_ever_published":false},"tags":[],"event":[64],"class_list":["post-3473","ona_session","type-ona_session","status-publish","hentry","session-type-learning","session-room-wyeth-gallery-ab","session-format-learn-a-skill","track-audience","event-insights-2021","membership-content","access-restricted"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Alerts Should Be Your Next Audience Investment &#8211; ONA Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Alerts Should Be Your Next Audience Investment &#8211; ONA Insights\" \/>\n<meta property=\"og:description\" content=\"Push alerts can be a smart way to diversify your audience through a personalized approach. Join us for a discussion on how to get started with alerts, what resources and workflows you\u2019ll need to consider from the beginning and how to make the case for the investment. This session is designed for: Engagement professionals looking [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinenewsassociation\/\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-14T20:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg?w=1200\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ona\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/\",\"name\":\"Why Alerts Should Be Your Next Audience Investment &#8211; ONA Insights\",\"isPartOf\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/#website\"},\"datePublished\":\"2021-09-29T17:16:54+00:00\",\"dateModified\":\"2021-10-14T20:09:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Why Alerts Should Be Your Next Audience Investment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/#website\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/\",\"name\":\"ONA Insights\",\"description\":\"A unique, participatory event for newsroom leaders\",\"publisher\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/#organization\",\"name\":\"ONA Insights\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg\",\"contentUrl\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg\",\"width\":1200,\"height\":630,\"caption\":\"ONA Insights\"},\"image\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/insights\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/onlinenewsassociation\/\",\"https:\/\/x.com\/ona\",\"https:\/\/www.instagram.com\/online_news\/\",\"https:\/\/www.linkedin.com\/company\/76553\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Alerts Should Be Your Next Audience Investment &#8211; ONA Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/","og_locale":"en_US","og_type":"article","og_title":"Why Alerts Should Be Your Next Audience Investment &#8211; ONA Insights","og_description":"Push alerts can be a smart way to diversify your audience through a personalized approach. Join us for a discussion on how to get started with alerts, what resources and workflows you\u2019ll need to consider from the beginning and how to make the case for the investment. This session is designed for: Engagement professionals looking [&hellip;]","og_url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/","og_site_name":"ONA Insights","article_publisher":"https:\/\/www.facebook.com\/onlinenewsassociation\/","article_modified_time":"2021-10-14T20:09:53+00:00","og_image":[{"url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg?w=1200","width":1200,"height":630,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ona","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/","url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/","name":"Why Alerts Should Be Your Next Audience Investment &#8211; ONA Insights","isPartOf":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/#website"},"datePublished":"2021-09-29T17:16:54+00:00","dateModified":"2021-10-14T20:09:53+00:00","breadcrumb":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/why-alerts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/journalists-org-develop.go-vip.co\/insights\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/"},{"@type":"ListItem","position":3,"name":"Why Alerts Should Be Your Next Audience Investment"}]},{"@type":"WebSite","@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/#website","url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/","name":"ONA Insights","description":"A unique, participatory event for newsroom leaders","publisher":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/journalists-org-develop.go-vip.co\/insights\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/#organization","name":"ONA Insights","url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg","contentUrl":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-content\/uploads\/sites\/6\/2021\/06\/insights@2x.jpg","width":1200,"height":630,"caption":"ONA Insights"},"image":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/insights\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/onlinenewsassociation\/","https:\/\/x.com\/ona","https:\/\/www.instagram.com\/online_news\/","https:\/\/www.linkedin.com\/company\/76553\/"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/sessions\/3473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/speakers\/3633"},{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/speakers\/3604"},{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/speakers\/3836"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/media?parent=3473"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/tags?post=3473"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/insights\/wp-json\/wp\/v2\/event?post=3473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}