{"id":617,"date":"2017-03-08T21:04:29","date_gmt":"2017-03-08T21:04:29","guid":{"rendered":"https:\/\/dublin17.journalists.org\/sessions\/editorial-decisions-analytics\/"},"modified":"2017-03-08T21:04:29","modified_gmt":"2017-03-08T21:04:29","slug":"editorial-decisions-analytics","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/editorial-decisions-analytics\/","title":{"rendered":"Driving Editorial Decisions with your Analytics"},"content":{"rendered":"<p>We measure, measure and measure again. But the kind of  information we\u2019re supposed to collect, along with how it shapes our decision-making, shifts frequently. We\u2019ll take a hard look at how to build a strategy for collecting metrics and when to let them drive editorial decisions.<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/embed\/v0vLnBTkvBE\">https:\/\/www.youtube.com\/embed\/v0vLnBTkvBE<\/a><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1495202400,"end_time":1495205100,"moderators":[["Rachel Rodriguez"]],"hashtag":[],"soundcloud":[],"scribble":["2567553"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","jetpack_post_was_ever_published":false},"tags":[],"event":[],"class_list":["post-617","ona_session","type-ona_session","status-publish","hentry","session-type-session","session-room-into-the-west"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Driving Editorial Decisions with your Analytics &#8211; ONA Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/editorial-decisions-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Editorial Decisions with your Analytics &#8211; ONA Insights\" \/>\n<meta property=\"og:description\" content=\"We measure, measure and measure again. 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