{"id":831,"date":"2015-02-11T17:33:58","date_gmt":"2015-02-11T17:33:58","guid":{"rendered":"http:\/\/london15.journalists.org\/?post_type=session&#038;p=162"},"modified":"2020-02-12T17:50:48","modified_gmt":"2020-02-12T17:50:48","slug":"time-for-a-chat-engaging-with-audiences-via-mobile-messaging","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/time-for-a-chat-engaging-with-audiences-via-mobile-messaging\/","title":{"rendered":"Time for a Chat: Engaging with Audiences via Mobile Messaging"},"content":{"rendered":"<p>\u201cMessaging is the new social media,\u201d venture capitalist Fred Wilson wrote in his <a href=\"http:\/\/avc.com\/2014\/12\/what-just-happened\/\" target=\"_blank\" rel=\"noopener noreferrer\">summary of 2014<\/a>. Facebook\u2019s acquisition of WhatsApp and Yahoo\u2019s investment in SnapChat signify where audiences are finding content. We\u2019ll discuss innovative ways media outlets are using these platforms, and looks at specific case studies on what they\u2019re learning.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1425618000,"end_time":1425618000,"moderators":[["Fergus Bell"]],"hashtag":["mobilemsg"],"soundcloud":[""],"scribble":[""],"viafoura":["n"],"youtube":["hD0jRH-y8D4"],"vimeo":[""],"facebook":[""],"trint":[""],"slideshare":[""],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","jetpack_post_was_ever_published":false},"tags":[],"event":[20],"class_list":["post-831","ona_session","type-ona_session","status-publish","hentry","event-mobile"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Time for a Chat: Engaging with Audiences via Mobile Messaging &#8211; ONA Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/time-for-a-chat-engaging-with-audiences-via-mobile-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Time for a Chat: Engaging with Audiences via Mobile Messaging &#8211; ONA Insights\" \/>\n<meta property=\"og:description\" content=\"\u201cMessaging is the new social media,\u201d venture capitalist Fred Wilson wrote in his summary of 2014. 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