{"id":832,"date":"2015-02-10T20:05:16","date_gmt":"2015-02-10T20:05:16","guid":{"rendered":"http:\/\/london15.journalists.org\/?post_type=session&p=170"},"modified":"2020-02-12T17:51:57","modified_gmt":"2020-02-12T17:51:57","slug":"mobile-wheres-the-money","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/mobile-wheres-the-money\/","title":{"rendered":"Dial ‘M’ For Mobile Revenue"},"content":{"rendered":"

Yes, generating revenue from mobile is a challenge. Advertising space is scant, often accommodating only a single ad. The precision required in designing a mobile news app means there\u2019s little room for mistakes. Metrics for measuring engagement aren\u2019t standardized. The Monday Note\u2019s Fr\u00e9d\u00e9ric Filloux explores ways newsrooms can take advantage of the technology embedded in our phones to open the revenue flow.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1425618000,"end_time":1425621600,"moderators":[[]],"hashtag":[""],"soundcloud":[""],"scribble":[""],"viafoura":["n"],"youtube":["gQgzGaOpAq4"],"vimeo":[""],"facebook":[""],"trint":[""],"slideshare":[""],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","jetpack_post_was_ever_published":false},"tags":[],"event":[20],"class_list":["post-832","ona_session","type-ona_session","status-publish","hentry","event-mobile"],"yoast_head":"\nDial 'M' For Mobile Revenue – ONA Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/mobile-wheres-the-money\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dial 'M' For Mobile Revenue – ONA Insights\" \/>\n<meta property=\"og:description\" content=\"Yes, generating revenue from mobile is a challenge. Advertising space is scant, often accommodating only a single ad. The precision required in designing a mobile news app means there’s little room for mistakes. Metrics for measuring engagement aren’t standardized. 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