{"id":837,"date":"2015-02-12T00:12:29","date_gmt":"2015-02-12T00:12:29","guid":{"rendered":"http:\/\/london15.journalists.org\/?post_type=session&#038;p=202"},"modified":"2020-02-12T17:53:56","modified_gmt":"2020-02-12T17:53:56","slug":"customizing-mobile-content-human-machine-or-both","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/insights\/sessions\/customizing-mobile-content-human-machine-or-both\/","title":{"rendered":"Customizing Mobile Content: Human, Machine or Both?"},"content":{"rendered":"<p>The limited screen size on mobile devices means newsrooms need to be perpetually shifting how they customize content for users. Some newsrooms prefer writing and editing each piece of content, while others rely on algorithms to generate relevant content. 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