{"id":1817,"date":"2013-10-17T17:54:42","date_gmt":"2013-10-17T21:54:42","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/newsroom13\/?p=480"},"modified":"2021-06-22T18:43:15","modified_gmt":"2021-06-22T22:43:15","slug":"start-up-founders-advocate-entrepreneurship","status":"publish","type":"post","link":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/2013\/10\/17\/start-up-founders-advocate-entrepreneurship\/","title":{"rendered":"Start-up founders advocate entrepreneurship"},"content":{"rendered":"<p>Focus on your customers.<\/p>\n<p>That was just one takeaway from start-up founders <a href=\"https:\/\/twitter.com\/lalorek\" target=\"_blank\" rel=\"noopener noreferrer\">Laura Lorek<\/a> and <a href=\"https:\/\/twitter.com\/robertniles\" target=\"_blank\" rel=\"noopener noreferrer\">Robert Niles<\/a>\u2019 ONA session \u201cJust-the-Right-Size Enterprise AMA\u201d Thursday. The Q&amp;A was moderated by <a href=\"https:\/\/twitter.com\/tgdavidson\" target=\"_blank\" rel=\"noopener noreferrer\">Tom Davidson<\/a> of PBS Digital.<\/p>\n<p dir=\"ltr\">Niles, who started <a href=\"http:\/\/themeparkinsider.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">themeparkinsider.com<\/a>, advocated for being an entrepreneur and told the audience not to fear entrepreneurship. Journalists have the skills to be entrepreneurs and publishers, he said, noting that reporter traits \u2013 such as asking people questions, figuring out what people want and making narratives \u2013 align with entrepreneurship.<\/p>\n<p>The key is to look at what need you can fill for other people, Niles said.<\/p>\n<p dir=\"ltr\">He also emphasized the importance of having experience in whatever field you\u2019re covering and said that within journalism, there is a \u201cdistorted\u201d idea of what constitutes success. \u201cConsumer advocacy\u201d is news and journalism, he said.<\/p>\n<p dir=\"ltr\">Both speakers also touched on advertising for start-ups. Lorek, who founded <a href=\"http:\/\/www.siliconhillsnews.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Silicon Hills News<\/a>, said she has turned down advertisers for her site that she didn\u2019t believe fit with her readership.<\/p>\n<p dir=\"ltr\">\u201cIf it feels strange, I don\u2019t do it,\u201d Lorek said.<\/p>\n<p>\u201cAdvertising is content,\u201d Niles said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Focus on your customers. That was just one takeaway from start-up founders Laura Lorek and Robert Niles\u2019 ONA session \u201cJust-the-Right-Size Enterprise AMA\u201d Thursday. The Q&amp;A was moderated by Tom Davidson&hellip;<\/p>\n","protected":false},"author":10480,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[480],"tags":[373],"powerkit_post_featured":[],"coauthors":[440],"class_list":{"0":"post-1817","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-conference","7":"tag-ona13"},"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pd5Q1c-tj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/users\/10480"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/comments?post=1817"}],"version-history":[{"count":1,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1817\/revisions"}],"predecessor-version":[{"id":3314,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1817\/revisions\/3314"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media?parent=1817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/categories?post=1817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/tags?post=1817"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/powerkit_post_featured?post=1817"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/coauthors?post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}