{"id":1842,"date":"2013-10-19T14:41:15","date_gmt":"2013-10-19T21:41:15","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/newsroom13\/?p=914"},"modified":"2021-06-22T18:42:17","modified_gmt":"2021-06-22T22:42:17","slug":"why-david-carr-thinks-your-media-outlets-looks-are-important","status":"publish","type":"post","link":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/2013\/10\/19\/why-david-carr-thinks-your-media-outlets-looks-are-important\/","title":{"rendered":"Why David Carr thinks your (media outlet’s) looks are important"},"content":{"rendered":"

\"David_Carr\"<\/a>What can you create?<\/p>\n

That’s a key question facing the media in a tech-obsessed industry focused on creation, start-ups and niche publications. Between sessions at ONA13, I chatted on the phone with New York Times media columnist\u00a0David Carr<\/a>\u00a0about new ventures in the industry and what goes into building a good media start-up.<\/p>\n

Successful start-ups are visually appealing, Carr said. Content needs to be easy<\/a> to scroll through via smartphone, and media entrepreneurs need to be familiar with HTML5, Scroll Kit, Vine and tying tweets into what they\u2019re doing, he said.<\/p>\n

Atavist, BuzzFeed and Upworthy are all examples of sites that have capitalized on the emphasis consumers place on appearance, he said.<\/p>\n

\u201cThey all have strong elements of visual navigation,\u201d Carr noted. Media outlets focused on the written word need to pay attention to the \u201cvisual grazers.”<\/p>\n

It’s not just the content that’s driving start-ups \u2013 it’s their content-management systems, too, Carr said, noting the availability of low-cost digital tools today.<\/p>\n

Journalism schools should be teaching students these tools along with story-telling, Carr said. He pointed to the City University of New York\u2019s Graduate School of Journalism as one example of a school that has turned out good start-ups.<\/p>\n

And the ideas for new media start-ups don’t have to come from journalists who have traditional news principles.\u00a0\u201cYour brand is either trusted or not,\u201d he said.<\/p>\n

Photo of David Carr by Flickr user Mirka23<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

What can you create? That’s a key question facing the media in a tech-obsessed industry focused on creation, start-ups and niche publications. Between sessions at ONA13, I chatted on the…<\/p>\n","protected":false},"author":10480,"featured_media":1767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[185],"tags":[373],"powerkit_post_featured":[],"coauthors":[440],"class_list":["post-1842","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industry","tag-ona13"],"jetpack_featured_media_url":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-content\/uploads\/sites\/4\/2013\/10\/David_Carr_cropped-1.jpg","jetpack_shortlink":"https:\/\/wp.me\/pd5Q1c-tI","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/users\/10480"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/comments?post=1842"}],"version-history":[{"count":1,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1842\/revisions"}],"predecessor-version":[{"id":3486,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1842\/revisions\/3486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media\/1767"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media?parent=1842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/categories?post=1842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/tags?post=1842"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/powerkit_post_featured?post=1842"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/coauthors?post=1842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}