{"id":1862,"date":"2014-09-25T13:08:37","date_gmt":"2014-09-25T18:08:37","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/newsroom14\/?p=114"},"modified":"2021-06-22T18:41:47","modified_gmt":"2021-06-22T22:41:47","slug":"data-viz-pitfalls-to-avoid","status":"publish","type":"post","link":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/2014\/09\/25\/data-viz-pitfalls-to-avoid\/","title":{"rendered":"Data Viz Pitfalls to Avoid"},"content":{"rendered":"<p>Most news organizations these days dabble in\u00a0some sort of data visualization to enrich their\u00a0stories.<\/p>\n<p>For journalists\u00a0who are new to it, mistakes can be\u00a0easy to make and could result in all their\u00a0hard work\u00a0looking very unprofessional.<\/p>\n<p>Diana Yoo is the\u00a0Art Director for\u00a0Pew Research Center, and she shares some\u00a0common things to avoid when visualizing data.<\/p>\n<h2 id=\"is-your-data-distorted\">Is your data distorted?<\/h2>\n<p>Density or relativity could largely skew the data if not weighed properly in the analysis process.<\/p>\n<p>This map below wanted to show that half of the United States&#8217; Gross Domestic Product (GDP) is generated\u00a0in the spotty orange areas, which seems striking at the first sight. But a fact being ignored is that 42 percent of the country&#8217;s population live in these cities. Disregarding this factor makes the map very misleading.<\/p>\n<p><a href=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.33.15-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-759\" src=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.33.15-AM.png\" alt=\"Screen Shot 2014-09-27 at 9.33.15 AM\" width=\"697\" height=\"538\" \/><\/a><\/p>\n<h2 id=\"are-you-rigorous-when-charting\">Are you rigorous when charting?<\/h2>\n<p>There are many rules to keep in mind when visualizing data. There are line charts for trends over time, bar charts for comparing categories, pie charts for showing composition. Choosing the wrong chart format might nullify your data. A non-zero baseline or inconsistent scale can visually overstate the data&#8217;s significance and distort the relationship between numbers.<\/p>\n<p>With all the online tools, colorful and visually attractive Infographics are so easy to make these days. But think twice before being creative with your charts, Yoo suggested. Your creativity could turn into something inaccurate or even ridiculous, like this one below. Remember, it&#8217;s science first, art second.<\/p>\n<p><a href=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.32.04-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-757 size-full\" title=\"NBC Nightly News\" src=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.32.04-AM.png\" alt=\"Screen Shot 2014-09-27 at 9.32.04 AM\" width=\"630\" height=\"628\" \/><\/a><\/p>\n<h2 id=\"is-a-map-necessary\">Is a map necessary?<\/h2>\n<p>People love maps. But Yoo said there are three questions to ask yourself before creating a map:<\/p>\n<p>1. Is this a geographic story?<\/p>\n<p>2. Does geography reveal a visual pattern?<\/p>\n<p>3. Do the data need geographic context in order to be understood?<\/p>\n<p>In the heat map below, the geography doesn&#8217;t really show much of an interesting pattern. The incidents distribution seems very random geographically, and people don&#8217;t really need a map to understand the data.<\/p>\n<p><a href=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.33.47-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-761 size-large\" title=\"Pew Research Center\" src=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.33.47-AM-1024x556.png\" alt=\"Screen Shot 2014-09-27 at 9.33.47 AM\" width=\"640\" height=\"347\" \/><\/a><\/p>\n<p>The information could be better presented as below, which reveals the actual number for each state and its ranking. It turns out that Nevada\u00a0has incidents more than three times that of Colorado, the state in second place. This important fact, however, was totally hidden in the map above, which only shows a simple\u00a0division of categories. Presenting the information in the most accurate way is the key of data visualization. So don&#8217;t be obsessed with a map if it doesn&#8217;t help better tell the story.<\/p>\n<p><a href=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.34.29-AM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-763 size-full\" title=\"Pew Research Center\" src=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/Screen-Shot-2014-09-27-at-9.34.29-AM.png\" alt=\"Screen Shot 2014-09-27 at 9.34.29 AM\" width=\"496\" height=\"725\" \/><\/a><\/p>\n<h2 id=\"so-now-what-should-i-do-next\">So now &#8230; What should I do next?<\/h2>\n<p>If you are ready to dive into data visualization, Yoo suggested several starting points for beginners.<\/p>\n<h4 id=\"book\">Book<\/h4>\n<p><a href=\"http:\/\/www.amazon.com\/Street-Journal-Guide-Information-Graphics\/dp\/0393072959\">The Wall Street Journal Guide to Information Graphics<\/a>, Dona M. Wong<\/p>\n<p><a href=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/photo1.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"831\" data-permalink=\"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/2012\/09\/22\/five-tips-for-mobile-photography\/bridge\/\" data-orig-file=\"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-content\/uploads\/sites\/4\/2012\/09\/bridge.jpg\" data-orig-size=\"400,267\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark II&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1348263193&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;28&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.005&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"bridge\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-content\/uploads\/sites\/4\/2012\/09\/bridge.jpg?w=400\" class=\"alignnone wp-image-831 size-large\" title=\"Evie Liu\" src=\"http:\/\/testing.journalists.org\/wp-content\/sites\/4\/2014\/09\/photo1-768x1024.jpg\" alt=\"photo\" width=\"640\" height=\"853\" \/><\/a><\/p>\n<h4 id=\"tools\">Tools<\/h4>\n<p>Excel is the easiest one, Illustrator gives you more styling options, and if you know basic Javascript, Highcharts.js is a very cool tool worth trying.<\/p>\n<h4 id=\"people\">People<\/h4>\n<p>Alberto Cairo\u00a0@albertocairo<\/p>\n<p><a class=\"twitter-timeline\" href=\"https:\/\/twitter.com\/albertocairo\">Tweets by @albertocairo<\/a><br \/>\n\/\/<br \/>\nAndy Kirk\u00a0@visualisingdata<\/p>\n<p><a class=\"twitter-timeline\" href=\"https:\/\/twitter.com\/visualisingdata\">Tweets by @visualisingdata<\/a><\/p>\n<p><em>So what is your experience with data visualization? Have\u00a0you made some terrible charts before finally getting a clue? Share your work with us, whether it makes you\u00a0proud or embarrassed. We are all learning!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most news organizations these days dabble in\u00a0some sort of data visualization to enrich their\u00a0stories. For journalists\u00a0who are new to it, mistakes can be\u00a0easy to make and could result in all&hellip;<\/p>\n","protected":false},"author":10535,"featured_media":1167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[480,185],"tags":[563],"powerkit_post_featured":[],"coauthors":[],"class_list":{"0":"post-1862","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-conference","8":"category-industry","9":"tag-ona14"},"jetpack_featured_media_url":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-content\/uploads\/sites\/4\/2014\/09\/us-map-featured-1.png","jetpack_shortlink":"https:\/\/wp.me\/pd5Q1c-u2","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/users\/10535"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/comments?post=1862"}],"version-history":[{"count":1,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1862\/revisions"}],"predecessor-version":[{"id":4369,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/1862\/revisions\/4369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media\/1167"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media?parent=1862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/categories?post=1862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/tags?post=1862"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/powerkit_post_featured?post=1862"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/coauthors?post=1862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}