Honolulu Civil Beat<\/a>, said engagement is more about looking at what the audience wants and guiding coverage accordingly.<\/p>\nWhile Quintano prefers to share his own articles via Twitter, \u201ca lot of people in Hawaii don\u2019t use Twitter,\u201d he said. \u201cSo the one social media [platform] that I really like and pay attention to is not one that our core audience uses.\u201d<\/p>\n
The Civil Beat recently covered the Kilauea eruptions with a series of Facebook Live broadcasts \u2014 attracting more than 2 million views on the\u00a0live steams. Quintano read and responded to comments from viewers while live streaming.\u00a0\u201cThat\u2019s what keeps people tuned into a live stream,\u201d he said. \u201cKnowing that the broadcaster is paying attention to the viewer.\u201d<\/p>\n
Although he doesn\u2019t monitor his site\u2019s performance by likes or views, Quintano said, he pays attention to how many people share stories and other posts. \u201cSharing is more valuable than clicking. It gives you the possibility of reaching someone new,\u201d he said.<\/p>\n
Similarly, Quintano said building a strong brand requires developing an honest relationship with readers and that helps with engagement. One strategy is for Civil Beat reporters and editors to hold virtual office hours on Fridays via Facebook Live to answer questions from readers about stories and the reporting process. The dialogue between the reporters and viewers coupled with occasional typos let the reader know that there\u2019s a human behind the screen, he said.<\/p>\n
Jennifer Brandel, CEO and co-founder of Hearken, said the best news brands pursue honesty. She agreed that journalists should show their human side while also having some fun.\u00a0She encourages the use of emojis and fun graphics and \u201canything that catches the eye\u201d can be excellent tools to help share stories.\u00a0\u201cPlayful isn\u2019t bad.\u201d<\/p>\n
\u201cBrands should ask themselves, if they were a person, who they would they be,\u201d Brandel said. \u201cWhat age are they? What do they like to do?\u201d You should be shouting out good work, she said, not just “doing engagement for engagement\u2019s sake.\u201d<\/p>\n
In order to do that, she said, “Social media producers should be part of the editorial meetings,\u201d\u00a0 \u201cWhen they\u2019re not, it\u2019s a missed opportunity for learning.\u201d<\/p>\n
Social media can help promote a more honest relationship between the public and the media, Stencel said. “If a newsroom has a carefully crafted, printerly kind of voice, it does kind of represent who they are,\u201d he said. \u201cThat\u2019s the trick.\u201d<\/p>\n
\u201cA lot of the branding side of social media is about who you\u2019re trying to reach and why and how do you speak to that audience in a way that is appealing and informative,” he said. “All in 280 characters or less. Reporting with the public in mind is the best a newsroom could hope for.”<\/p>\n","protected":false},"excerpt":{"rendered":"
“Engagement” is one of the buzzwords at this year’s ONA conference. But the term may mean different things to those who produce digital journalism. \u201cYour keyboard is an open mic,\u201d…<\/p>\n","protected":false},"author":10496,"featured_media":2855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[185],"tags":[836],"powerkit_post_featured":[],"coauthors":[862],"class_list":{"0":"post-2732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry","8":"tag-ona18"},"jetpack_featured_media_url":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-content\/uploads\/sites\/4\/2018\/09\/Untitled-design-1-1.png","jetpack_shortlink":"https:\/\/wp.me\/pd5Q1c-I4","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/2732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/users\/10496"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/comments?post=2732"}],"version-history":[{"count":1,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/2732\/revisions"}],"predecessor-version":[{"id":4273,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/2732\/revisions\/4273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media\/2855"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media?parent=2732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/categories?post=2732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/tags?post=2732"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/powerkit_post_featured?post=2732"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/coauthors?post=2732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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