{"id":3230,"date":"2019-09-13T18:59:46","date_gmt":"2019-09-13T23:59:46","guid":{"rendered":"https:\/\/newsroom.home.ona\/newsroom19\/?p=635"},"modified":"2021-06-22T18:22:55","modified_gmt":"2021-06-22T22:22:55","slug":"a-good-explainer-video-explained","status":"publish","type":"post","link":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/2019\/09\/13\/a-good-explainer-video-explained\/","title":{"rendered":"A good explainer video, explained"},"content":{"rendered":"<p class=\"p1\">To make a good explainer video, a trio of experienced producers suggested, start by looking for the unexplained.<\/p>\n<p>Explaining the <a href=\"https:\/\/ona19.journalists.org\/sessions\/23675374\/\">basics at a Friday session of ONA19<\/a>, Valerie Lipinski, managing producer of Vox Video, emphasized the need for creativity in the process and choosing a headline early to guide the story.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Criteria for an explainer pitch at <a href=\"https:\/\/twitter.com\/voxdotcom?ref_src=twsrc%5Etfw\">@voxdotcom<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ONA19Video?src=hash&amp;ref_src=twsrc%5Etfw\">#ONA19Video<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/ONA19?src=hash&amp;ref_src=twsrc%5Etfw\">#ONA19<\/a> <a href=\"https:\/\/twitter.com\/ONANewsroom?ref_src=twsrc%5Etfw\">@ONANewsroom<\/a> <a href=\"https:\/\/t.co\/klvmc8BXY2\">pic.twitter.com\/klvmc8BXY2<\/a><\/p>\n<p>&mdash; Daja E. Henry ? (@dajaehenry) <a href=\"https:\/\/twitter.com\/dajaehenry\/status\/1172605405891104770?ref_src=twsrc%5Etfw\">September 13, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\">\u201cI think there are a lot things people don\u2019t understand,&#8221; said Imaeyen Ibanga, senior context producer and presenter at AJ+. &#8220;And I think a lot of times when people do news stories, there\u2019s this assumption of this base level of knowledge that a lot of people assume everybody has.<\/p>\n<p class=\"p1\">\u201cIt has to be something that people who don\u2019t understand anything about the subject know, but also that experts can find equally as accessible.&#8221;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">An <a href=\"https:\/\/twitter.com\/ajplus?ref_src=twsrc%5Etfw\">@ajplus<\/a> video from <a href=\"https:\/\/twitter.com\/iiwrites?ref_src=twsrc%5Etfw\">@iiwrites<\/a> which got a yes to all those questions. <a href=\"https:\/\/twitter.com\/hashtag\/ONA19Video?src=hash&amp;ref_src=twsrc%5Etfw\">#ONA19Video<\/a><a href=\"https:\/\/t.co\/FbQ082j270\">https:\/\/t.co\/FbQ082j270<\/a><\/p>\n<p>&mdash; Daja E. Henry ? (@dajaehenry) <a href=\"https:\/\/twitter.com\/dajaehenry\/status\/1172595896250458114?ref_src=twsrc%5Etfw\">September 13, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\">Added Ibanga: \u201cThere are some things that people assume to be general or common knowledge that just aren\u2019t.&#8221;<\/p>\n<p class=\"p1\">Podcasts can be explainers, too, and the same concepts of changing up music, pace and narrative style used in a well-made video explainer can apply to audio storytelling.<\/p>\n<p class=\"p1\">For example, gerrymandering is a dry subject to tackle, said Irene Noguchi, executive producer of a Vox daily podcast called \u201cToday, Explained.\u201d<\/p>\n<p class=\"p1\">Inspired by a phrase used by an interviewee, her team set the piece to an<a href=\"https:\/\/www.dropbox.com\/s\/h6pi8172pgektpy\/ACDC_Gerrymander%20Song.wav?dl=0\"> AC\/DC-style rock anthem<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To make a good explainer video, a trio of experienced producers suggested, start by looking for the unexplained. Explaining the basics at a Friday session of ONA19, Valerie Lipinski, managing&hellip;<\/p>\n","protected":false},"author":10524,"featured_media":3088,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[905],"tags":[1016],"powerkit_post_featured":[],"coauthors":[1075],"class_list":{"0":"post-3230","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-industry-now","8":"tag-ona19"},"jetpack_featured_media_url":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-content\/uploads\/sites\/4\/2019\/09\/irene-1.jpeg","jetpack_shortlink":"https:\/\/wp.me\/pd5Q1c-Q6","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/3230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/users\/10524"}],"replies":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/comments?post=3230"}],"version-history":[{"count":1,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/3230\/revisions"}],"predecessor-version":[{"id":4246,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/posts\/3230\/revisions\/4246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media\/3088"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/media?parent=3230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/categories?post=3230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/tags?post=3230"},{"taxonomy":"powerkit_post_featured","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/powerkit_post_featured?post=3230"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/newsroom\/wp-json\/wp\/v2\/coauthors?post=3230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}