Audience development & metrics Archives — ONA22

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Day 1 - Wednesday, September 21

1:00 pm

There’s No “I” in Data: How To Make Analytics a Team Effort

Location: Beverly

2:30 pm

Build Your Newsroom Strategy for Connecting With Communities of Color

Location: San Gabriel B-C | #ONA22Strategy

4:00 pm

Opportunities for Winning Gen Z and Millennial Audiences

Location: Beverly

Day 2 - Thursday, September 22

8:30 am

Virtual Breakfast — Don’t Guess, Measure: How to Reliably Provide Objective, Balanced News – And Make Money Doing It

Location: Virtual event

11:30 am

Design Thinking Your Editorial Strategy

Location: Emerald Bay | #ONA22DesignThinking

2:30 pm

FEATURED Listening to People Who Don’t Trust You To Reach New Audiences

Location: San Francisco / San Jose | #ONA22Outreach

What News Orgs Are Getting Wrong About Social Media

Location: Sacramento | #ONA22SocialMedia

4:00 pm

Let's Create a Playbook to Make Audience Roles More Human

Location: San Gabriel A-C | #ONA22AudienceRole

Day 3 - Friday, September 23

10:00 am

The Power of Online Communities: How To Cultivate a Loyal and Engaged Audience [Midway]

Location: Santa Anita A-C | #ONA22OnlineCommunity

11:30 am

Table Talks: Connecting with Community Media

Location: San Gabriel B | #ONA22TableTalks

2:30 pm

Are You Really Covering Your Whole Community? (And Ways You Can Make Sure You Are) [Midway]

Location: Santa Anita A-C | #ONA22Reach

Day 4 - Saturday, September 24

11:30 am

Understanding and Engaging With Your Audience on Twitter

Location: Beverly

Build a Visual-First Strategy for Immediate Audience Engagement [Midway]

Location: Santa Anita A-C | #ONA22VisualFirst

4:00 pm

Covering Latino/a/x Audiences: Best Practices for Journalists

Location: Santa Barbara A-C