{"id":8233,"date":"2022-08-24T14:20:49","date_gmt":"2022-08-24T14:20:49","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/"},"modified":"2022-10-07T14:22:10","modified_gmt":"2022-10-07T14:22:10","slug":"make-analytics-team-effort","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/","title":{"rendered":"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort"},"content":{"rendered":"<p>How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating stories, are they referencing past performance to improve what they deliver?<br \/>\nSpeed to market today is more important than ever\u2014leaving little time to ask the data questions that will improve results. It\u2019s crucial to find ways to democratize data across the newsroom without slowing the team down. Learn specific workflows from newsrooms today that help your team do more with less, getting them excited about data.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<ul>\n<li>Editors looking to refresh their content management workflows to prioritize what their newsrooms need most.<\/li>\n<li>Journalists trying to organize content syndication across multiple channels and platforms, keeping SEO, metrics, and revenue in mind.<\/li>\n<li>Technologists managing tools for everything from breaking news to longform series to daily stories to editorial calendars.<\/li>\n<\/ul>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1663765200,"end_time":1663768800,"moderators":[[]],"hashtag":[""],"soundcloud":[""],"scribble":[""],"viafoura":["n"],"youtube":[""],"vimeo":["749507527"],"facebook":[""],"trint":[""],"slideshare":[""],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":""},"tags":[],"event":[53],"class_list":["post-8233","ona_session","type-ona_session","status-publish","hentry","session-type-sponsored","session-room-location-beverly","session-format-masterclass","track-audience-development-metrics","event-ona22"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort &#8212; ONA22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort &#8212; ONA22\" \/>\n<meta property=\"og:description\" content=\"How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating stories, are they referencing past performance to improve what they deliver? Speed to market today is more important than ever\u2014leaving little time to ask the data [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/\" \/>\n<meta property=\"og:site_name\" content=\"ONA22\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-07T14:22:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-content\/uploads\/sites\/9\/2022\/05\/cedric-letsch-UZVlSjrIJ3o-unsplash.jpg?resize=1400,787\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"787\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ONAconf\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/\",\"name\":\"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort &#8212; ONA22\",\"isPartOf\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#website\"},\"datePublished\":\"2022-08-24T14:20:49+00:00\",\"dateModified\":\"2022-10-07T14:22:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#website\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/\",\"name\":\"ONA22\",\"description\":\"Sept. 21\u201324, 2022, in Los Angeles\",\"publisher\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#organization\",\"name\":\"Online News Association\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-content\/uploads\/sites\/9\/2022\/05\/ONA_blue-1200.png\",\"contentUrl\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-content\/uploads\/sites\/9\/2022\/05\/ONA_blue-1200.png\",\"width\":1200,\"height\":519,\"caption\":\"Online News Association\"},\"image\":{\"@id\":\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ONAconf\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort &#8212; ONA22","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/","og_locale":"en_US","og_type":"article","og_title":"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort &#8212; ONA22","og_description":"How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating stories, are they referencing past performance to improve what they deliver? Speed to market today is more important than ever\u2014leaving little time to ask the data [&hellip;]","og_url":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/","og_site_name":"ONA22","article_modified_time":"2022-10-07T14:22:10+00:00","og_image":[{"width":1400,"height":787,"url":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-content\/uploads\/sites\/9\/2022\/05\/cedric-letsch-UZVlSjrIJ3o-unsplash.jpg?resize=1400,787","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@ONAconf","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/","url":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/","name":"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort &#8212; ONA22","isPartOf":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#website"},"datePublished":"2022-08-24T14:20:49+00:00","dateModified":"2022-10-07T14:22:10+00:00","breadcrumb":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/make-analytics-team-effort\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/"},{"@type":"ListItem","position":3,"name":"There\u2019s No \u201cI\u201d in Data: How To Make Analytics a Team Effort"}]},{"@type":"WebSite","@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#website","url":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/","name":"ONA22","description":"Sept. 21\u201324, 2022, in Los Angeles","publisher":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#organization","name":"Online News Association","url":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#\/schema\/logo\/image\/","url":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-content\/uploads\/sites\/9\/2022\/05\/ONA_blue-1200.png","contentUrl":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-content\/uploads\/sites\/9\/2022\/05\/ONA_blue-1200.png","width":1200,"height":519,"caption":"Online News Association"},"image":{"@id":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ONAconf"]}]}},"_links":{"self":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/sessions\/8233","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/featuredsponsor":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/sponsors\/7275"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/speakers\/8254"},{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/speakers\/8255"}],"wp:attachment":[{"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/media?parent=8233"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/tags?post=8233"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/wp-json\/wp\/v2\/event?post=8233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}