{"id":8386,"date":"2022-08-26T16:40:00","date_gmt":"2022-08-26T16:40:00","guid":{"rendered":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/newsletters-sustainable-revenue-builders\/"},"modified":"2022-10-07T14:27:37","modified_gmt":"2022-10-07T14:27:37","slug":"newsletters-sustainable-revenue-builders","status":"publish","type":"ona_session","link":"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/newsletters-sustainable-revenue-builders\/","title":{"rendered":"Make Your Newsletters Sustainable Revenue Builders [Midway]"},"content":{"rendered":"<p>As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a valuable channel for recurring engagement and deeper relationships \u2014 and for new sources of revenue, both from advertising and membership.<\/p>\n<p>Rebekah Monson and Chris Sopher have spent a decade in email content, strategy, and technology, as co-founders of WhereBy.Us and <a href=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sponsors\/letterhead\/\" target=\"_blank\" rel=\"noopener\">Letterhead<\/a>.<\/p>\n<p>Ryan Sager and Jesse Watkins have helped newsletter publishers sell millions of dollars in direct-sold email advertising, including as the co-founders of <a href=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sponsors\/who-sponsors-stuff\/\" target=\"_blank\" rel=\"noopener\">Who Sponsors Stuff<\/a>.<\/p>\n<p>This session will teach you how to get the maximum return from your newsletter \u2014 both in terms of revenue and audience growth and engagement. You\u2019ll learn how to land your first sponsorship or your four-hundredth. And you\u2019ll learn everything it takes to cut through the noise of an overflowing inbox to deliver must-read news to your audience.<\/p>\n<p>Turn your newsletter into a revenue-and-growth-driving juggernaut.<\/p>\n<p><b>This session is designed for:<\/b><\/p>\n<ul>\n<li>Publishers looking to grow revenue from newsletters<\/li>\n<li>News organizations looking to grow their audience on email<\/li>\n<li>Journalists thinking of going it alone with an independent newsletter<\/li>\n<\/ul>\n<p><em>The ONA Midway is home to curated programming, such as this session, featuring topics at the intersection of tech and media. These sessions highlight topics of importance to the ONA community and feature experts offering perspectives from both inside and outside of the global newsroom. Learn more about how Midway Programming is organized <a href=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/midway\/#midway-programming\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1663846200,"end_time":1663849800,"moderators":[[]],"hashtag":["ONA22Newsletters"],"soundcloud":["1358013232"],"scribble":[""],"viafoura":["n"],"youtube":[""],"vimeo":[""],"facebook":[""],"trint":[""],"slideshare":[""],"livestream":[""],"resources":[""],"video_embed":[""],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":""},"tags":[],"event":[53],"class_list":["post-8386","ona_session","type-ona_session","status-publish","hentry","session-type-sponsored","session-room-location-santa-anita-a-c","session-format-panel","track-product-revenue-strategies","event-ona22"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Make Your Newsletters Sustainable Revenue Builders [Midway] &#8212; ONA22<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/journalists-org-develop.go-vip.co\/ona22\/sessions\/newsletters-sustainable-revenue-builders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make Your Newsletters Sustainable Revenue Builders [Midway] &#8212; ONA22\" \/>\n<meta property=\"og:description\" content=\"As the data, privacy, and advertising landscapes shift, owning your audience relationship directly is more important than ever. Many publishers are using email newsletters as a valuable channel for recurring engagement and deeper relationships \u2014 and for new sources of revenue, both from advertising and membership. 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