After fighting a long and difficult battle for ad dollars against the big tech platforms, the journalism industry has undergone a serious transformation in the past 5 years \u2013 away from an all out push for scale and toward earnest efforts to build trusting and meaningful relationships with online readers to earn their loyalty.<\/p>\n
To succeed, newsrooms will, of course, need to rely on the editorial and ethical foundations that have made journalism a pillar of US society. But to truly compete with platforms like Facebook, Google, Apples, and Netflix, news orgs have to sharpen their workflows by arming editors with data and AI-based tools that fit seamlessly into the often-frantic editorial process.<\/p>\n
From the ability to AB test headlines and images, to creating a dynamic and personalized experience for loyal homepage readers, to increasing subscriptions by targeting \u201chigh-propensity\u201d readers, to categorizing the topics that are driving news readership, news publishers that take advantage of these tools and more will not only survive, but thrive.<\/p>\n
This session is designed for:<\/b><\/p>\n