Bridget Thoreson, is a project manager of Election SOS and an engagement manager at Hearken. She has consulted for more than 50 news organizations in the U.S., Canada and the U.K. on public-powering their journalism, mapping audience engagement best practices to editorial projects and the business’ bottom line. She previously worked as an audience development specialist for eight digital and print brands at a magazine publisher and spent seven years as a reporter and editor at a daily community newspaper. She’s a co-author of “The Citizens Agenda,” a guide to generate more inclusive and responsive news coverage for voters, published ahead of the 2020 U.S. election.