Cal Lundmark is the social media editor and regional audience growth producer for The State newspaper in Columbia, SC. As part of the regional team, she works with seven McClatchy newsrooms throughout North and South Carolina. She has a master’s in mass communication from the Walter Cronkite School of Journalism in Phoenix, specializing in digital audience engagement and social media best practices for news media. Previously Cal worked for Cronkite News/Arizona PBS and Phoenix New Times.