Carla is Executive Emerging Media Editor for the Wall Street Journal, where she is responsible for exploring and developing state-of-the-art news delivery and storytelling, including new social media and mobile platforms. She also heads the newsroom's audience development team, focusing on engagement and newsroom analytics. Before coming to the Journal, Carla led national digital and social strategy at DNAinfo.com in New York and Chicago and worked as an award-winning metro reporter for more than a decade. She wrote for numerous publications and helped launch the first newspaper dedicated to New York City politics (now called City and State). The next year, she founded a successful hyperlocal blog, which led to her focus on digital audience development. Born in Argentina and raised in New Jersey, Carla is a graduate of Columbia University's School of General Studies and School of Journalism. She is currently writing her first book.