Edward C. Malthouse is the Erastus Otis Haven Professor of Integrated Marketing Communications and Professor of Industrial Engineering and Management Science at Northwestern University and the Research Director for the Spiegel Center for Digital and Database Marketing. He was the co-editor of the Journal of Interactive Marketing between 2005-2011 and a research fellow at Northwestern's Media Management center from 1999-2010. He earned his PhD in 1995 in statistics focusing on artificial intelligence and machine learning from Northwestern University and completed a post doc at the Kellogg marketing department. His research interests center on customer engagement and experiences; digital, social and mobile media; big data; customer relationship management and lifetime value models; predictive analytics; unsupervised learning; and integrated marketing communications.