Louis Jebb is the founder and CEO of Immersiv.ly, a London-based start-up that makes editorial content in virtual reality. Immersiv.ly has developed Svhere, a platform for news content in VR, with prototype backing from Google Digital News Initiative 2016-17.
Jebb was previously a journalist and media consultant, and was the consultant editor behind the successful launch of i newspaper, in London, in 2010-11.