A former reporter and editor, I now work for our subscription revenue team, helping identify opportunities to drive subscription conversions. I'm currently focused on building out our newsletters, which are proving an excellent way to nurture relationships and build habits with readers.
Scott Adams
Director digital subscription product development • The Globe and Mail
Last edited January 18, 2019
Resources Contributed
- Converting Subscribers with Newsletters — Insights: Revenue and Engagement, May 10, 2018