A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an engagement strategy designed to attract new readers, cultivate returning visitors, convert long-time loyal users into paid members or some combination of the three.
This session is designed for:
Anyone who wants to understand the content that can drive audience engagement
Newsrooms interested in introducing an advice or explainer column
Engagement officers and community reporters seeking to grow their audiences
The public web is a fact checker’s dream, but not everything stays up forever. More than just an invaluable contribution to collective memory, the practice of web crawling,...
Artificial intelligence and machine learning skeptics find sympathetic ears in many newsrooms, where journalists dismiss, criticize and even fear automated tech. Successful...
We’ll hear from key leaders in the digital journalism community — candidates for ONA’s Board of Directors — about their approach to balancing innovation, engagement,...
