Alerts, Apps and Algorithms: Loyalty in a Mobile-First World
September 12, 2018
The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are essential channels in helping newsrooms build, serve and leverage that most valuable commodity: a loyal readership.
This session is designed for:
- Newsrooms building mobile channel strategies
- Decision makers trying to understand where traffic and loyalty intersect
- Anyone trying to get a handle on the impact of mobile OS-driven algorithms