Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the question “Did it work?” We’ll detail how to hypothesize, define success, track analytics, collect feedback and “burndown” the results until you are experimenting with intention.
This session is designed for:
Journalists trying to understand the impact of their one great idea
Newsrooms worried about investing resources in an unproven concept
Anyone who has ever failed to experiment with intention
The public web is a fact checker’s dream, but not everything stays up forever. More than just an invaluable contribution to collective memory, the practice of web crawling,...
Artificial intelligence and machine learning skeptics find sympathetic ears in many newsrooms, where journalists dismiss, criticize and even fear automated tech. Successful...
We’ll hear from key leaders in the digital journalism community — candidates for ONA’s Board of Directors — about their approach to balancing innovation, engagement,...
