Blockchain technology – which powers cryptocurrencies like Bitcoin, but also powers the likes of Ethereum, which allows for building decentralized apps – holds promise for developing a sustainable journalism eco-system. Through Civil, newsrooms within their eco-system can archive a permanent record of original content, participate in the governance structure of the platform and choose to monetize their content (and, one day, apps) through a variety of different means (without the need for people to hold CVL tokens). We’ll discuss how companies are developing a media business model based on blockchain, moving the conversation out of the theoretical realm and into practical, real-world use.
You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable)...
As newsrooms continue to seek new audiences to engage with their reporting, many are finding opportunities beyond their home country. We’ll look at opportunities for...
Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...