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Creating, Growing and Monetizing Effective Newsletters

Presented at ONA19
September 11, 2019
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Get a handle on the mechanics of newsletters in this workshop covering sign-up forms, analytics reports and list cleanup, and learn how to refine your message to better match your target audiences, identify your value proposition and help your newsletter stand out from the crowd.

This session is designed for:

  • Newsrooms looking for an effective, monetizable newsletter strategy
  • Journalists finding themselves struggling with Mailchimp tools and analytics reports
  • Anyone looking to branch out and launch their own newsletter

Speakers

Luis Gomez
Publisher, CA//MEDIA//JOBS Newsletter
Mike McPhate
Writer, California Sun
Hamish McKenzie
Cofounder, Substack
Mandy Hofmockel
Deputy Editor - News, Newsday.com, Newsday
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