Yes, generating revenue from mobile is a challenge. Advertising space is scant, often accommodating only a single ad. The precision required in designing a mobile news app means there’s little room for mistakes. Metrics for measuring engagement aren’t standardized. The Monday Note’s Frédéric Filloux explores ways newsrooms can take advantage of the technology embedded in our phones to open the revenue flow.
Whether you’re a digital-only outfit or a legacy organization, you’re most likely seeing the majority of your audience finding your content via a mobile device. Two experts...
Newsrooms increasingly are moving to mobile-first, but approaches for staffing and structure are radically different. Journalists, editors, designers and product leaders need to...
Uber, Tinder, Square and other trendsetters have created radically different — and extremely popular — experiences for their users. What might newsrooms learn from user...
