Content creation and audience strategy should go hand in hand, but in many newsrooms, audience has an afterthought when deciding what stories to pursue and how to pursue them. Using hypothesis driven editorial experimentation, newsrooms can craft better strategies by taking educated risks.
This session is designed for:
Newsroom leaders that would like to conduct editorial experiments
Audience teams interested in expanding their content creation roles
Anyone who can see the value in collaboration between digital-first and traditional news units
Cheap, high-fidelity video and audio hoaxes are coming soon to political arena, and journalists on the front lines of misinformation need new tools to prevent abuses by powerful...
As journalists become more adept at borrowing from data science to produce new methods of analysis, they will increasingly need guidelines for story sourcing in terabytes of messy...
Notable figures, like all of us, exhibit specific, personalized behavior online, creating internet footprints visible to anyone via ethical and public digital sleuthing. Join this...
