Want access to exclusive member-only content? Log in with your ONA member account.

Email as a Driver of Innovation and Loyalty (Yes, Email)

Presented at ONA18
September 12, 2018
More from this event →

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.

This session is designed for:

  • Newsrooms that want to learn how to incubate loyalty with emails
  • Anyone who is interested in defining “product” in the email space
  • Product managers looking to build out their toolbox

Speakers

Eva Scazzero
Product Manager, Quartz
Dheerja Kaur
Head of Product and Design, theSkimm
Roy Schwartz
Co-founder and President, Axios
Session Audio

Social Conversation

Related Resources

ONA18

Setting the Record Straight by Going Wayback

  • Mark Graham

The public web is a fact checker’s dream, but not everything stays up forever. More than just an invaluable contribution to collective memory, the practice of web crawling,...

ONA18

The Fear of AI: When Humans and Robots Just Don’t Get Along

  • Judy King
  • Quin Murray

Artificial intelligence and machine learning skeptics find sympathetic ears in many newsrooms, where journalists dismiss, criticize and even fear automated tech. Successful...

ONA18

Digital Journalism Insights 2018: Lightning Talks from ONA Board Candidates

  • Moderated by Joshua Hatch

We’ll hear from key leaders in the digital journalism community — candidates for ONA’s Board of Directors — about their approach to balancing innovation, engagement,...