Want access to exclusive member-only content? Log in with your ONA member account.

Engaging Audiences with Live “High Def” Journalism

Presented at ONA16
September 17, 2016
More from this event →

USA TODAY launched a 10-event “variety show” format series of gatherings composed of one-on-one interviews, storytelling and performances. In doing so, it  created experiential opportunities for its wider community to connect, and also enlightened a new audience about the biggest issues facing potential voters going into the election. We’ll discuss the engagement side of events — the types of emotional and dedicated connections you can develop with an audience by hosting these types of events, and offer practical tips and suggestions for what it takes to pull off an event of your own.


Speakers

Liz Nelson
Senior Director, Audience Engagement Strategy
Additional Reading

Related Resources

ONA16

It’s Not Mobile First. Think Content First.

  • Sarah Squire
  • Allison Morrow

Designers and developers have been talking about mobile first for a few years now, but it’s time to pivot. What are we trying to say, and what do we want our audience to take...

ONA16

Latinos and the 2016 Election: Reporting on Communities Regardless of Your Background

  • Jose Olivares
  • Kelly Ann Scott
  • Natalie Van Hoozer
  • Vanessa Vancour

Noticiero Móvil is an experiment that provides 2016 election coverage to empower Latinos, funded by an ONA/Knight Foundation grant. College students working on the project are...

ONA16

Local Newscasts: Adapt or Die?

  • Emily Dresslar
  • Adriano Farano
  • Katie Larson
  • Andrew Pergam

If you’re a local TV news broadcaster, chances are you’re busy honing your approach to web video. Help is on the way. Hear strategies and outcomes from a top local broadcast...