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Find the Metrics That Matter for Your Newsroom

Presented at ONA15
September 23, 2015
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So you want to identify the numbers that move your business’ bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few reasonable metrics that really matter today and take action based upon what they tell you. We’re here to help. We’ll discuss what metrics matter, how they should influence your decision-making, and what metrics tools should look like in five years’ time. We’ll be sure to share tips and slides so you can put our practical advice to use right away.

Speakers

Anjanette Delgado
Audience Analyst, Detroit Free Press
Rob Gates
Audience Analyst, The (Louisville, Ky.) Courier-Journal and Courier-Journal.com
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