You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable) standard metrics, but we’ll also look at thoughtful ways to break down patterns and see what other useful data is on the horizon.
As newsrooms continue to seek new audiences to engage with their reporting, many are finding opportunities beyond their home country. We’ll look at opportunities for...
Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...
Events are rapidly proving to be a viable revenue stream for newsrooms large and small. We’ll look at a variety of event models and sizes, while keeping editorial parameters in...