How Bots are Deepening Relationships with Readers

These are the droids you’re looking for! Chatbots are proliferating at lightning speed, and proving a unique way to grow and engage an audience. Our experts will discuss their challenges and successes with one-to-one messaging, including efforts with distributing video, audio, GIFs, polls and localized news. We’ll show how developing bots can be fun, fast and human-led.

This session is designed for:

• Any human interested in building a bot; no coding skills are needed for the tools described in this session and we will address newsrooms of all sizes
• People interested in developing and testing news products, as we discuss how we approach special events, using bots for UGC and feedback workflows

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