Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for sharing creative stories with a primarily younger audience. Experts will discuss their approaches to chat apps, and how audience expectations on chat platforms are different from other social media channels.
The popularity of video content has exploded over the last several years, and audiences are hungry for more original content. We’ll discuss what content plays well, and what...
User-generated content is an increasingly valuable resource for journalists but also a potential source of well-intentioned missteps. In 2015 alone, terrorism, natural disasters...
How can we match our teams to rapidly growing diverse audiences to produce truly relevant content? Specifically, as European newsrooms seek to engage more women, what steps are...
