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Meaningful Measurement: An Audience-First Approach to Data

Presented at ONA15
September 23, 2015
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With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC’s Media Impact Project will explore how meaningful measurement starts with a few concepts that will help you consider your news audience.

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Speakers

Dana Chinn
Director, USC Media Impact Project, USC Annenberg Norman Lear Center
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