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Presented at ONA18
September 12, 2018
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Events are powerful engagement tools, and for some organizations, essential revenue streams — but we’ve been operating without good information on events for years. Emerging research points the way forward, allowing newsrooms to create and develop events strategies based on hard data.

This session is designed for:

  • Newsrooms that rely on events without fully mapping their impact
  • Decision-makers trying to develop a new and comprehensive events strategy
  • Anyone who wants to understand how events can drive engagement and revenue

Speakers

Alexandra Smith
Growth Editor, WhereBy.Us
Agnes Varnum
Director of Events
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