Want access to exclusive member-only content? Log in with your ONA member account.

Never Settle for Basic: SEO 101

Presented at ONA19
September 11, 2019
More from this event →

Join this masterclass to learn how to improve your search visibility through SEO best practices, the ways in which effective communication across teams impacts SEO and tips for incorporating SEO into your overall publishing strategy across product, tech, content and analytics for a great user experience.

This session is designed for:

  • Anyone seeking insight into what people are searching for
  • Reporters, editors and product managers interested in building better headlines to maximize site traffic
  • Newsrooms that would like to use SEO to drive publishing strategy across teams

Speakers

Lisa Sumner
Sr. SEO Manager, ABC News
Jump to Resources
Social Conversation

Related Resources

ONA19

Preparing for the Future of Deepfakes

  • Matthew Wright
  • Jeremy Gilbert
  • Joan Donovan
  • Moderated by Claire Wardle

Cheap, high-fidelity video and audio hoaxes are coming soon to political arena, and journalists on the front lines of misinformation need new tools to prevent abuses by powerful...

ONA19

Creating Guidelines for Machine Learning in the Newsroom

  • Mark Hansen
  • Troy Thibodeaux
  • Marina Walker Guevara

As journalists become more adept at borrowing from data science to produce new methods of analysis, they will increasingly need guidelines for story sourcing in terabytes of messy...

ONA19

Digital Forensics: Using Social and Online Tools to Find Great Stories

  • Jane Lytvynenko
  • Ashley Feinberg
  • Malachy Browne
  • Moderated by Michelle Baruchman

Notable figures, like all of us, exhibit specific, personalized behavior online, creating internet footprints visible to anyone via ethical and public digital sleuthing. Join this...