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New platforms represent an opportunity to connect with your audience in innovative ways. But they also offer the opportunity to find audiences you didn’t expect. Although this can put you in uncharted territory, there are concrete strategies you can use to learn more about your broader audience and welcome a growing community.
The popularity of video content has exploded over the last several years, and audiences are hungry for more original content. We’ll discuss what content plays well, and what...
Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for...
User-generated content is an increasingly valuable resource for journalists but also a potential source of well-intentioned missteps. In 2015 alone, terrorism, natural disasters...
