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Getting Beneath the Surface of Your Analytics

• Brittany Grant
• Ashish Patel
• Sonali Verma

You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable)...

Growing Your News Product from Scratch

• Anika Anand
• James Mirtle
• Moderated by David Skok

Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...

• Audience Engagement
• Product

News as a Community Conversation

• Ariana Tobin
• Jessica Best
• Moderated by Lindsey Wiebe

With a renewed focus on subscribers or members, mamy newsrooms are seeking to redefine their relationship with their community. Newsrooms large and small are developing new...

• Audience Engagement
• Local Journalism

Retention: Are Subscribers Finding Value?

• David Grant
• T.J. Ortenzi
• Megha Satyanarayana
• Moderated by Angela Pacienza

Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in...

• Product
• Revenue

Seeking Growth in an International Audience

• Christian Oliver
• Millie Tran
• Moderated by Jessica Murphy

As newsrooms continue to seek new audiences to engage with their reporting, many are finding opportunities beyond their home country. We’ll look at opportunities for...

• Audience Engagement

Where Editorial Voice Fuels Growth Strategy

• Britt Aboutaleb
• Moderated by Mathew Ingram

Vox Media has been at the forefront of digital experimentation since their launch. Their range of vertical coverage connects with a variety of communities around food, sports,...

2017 Lightning Talks

• Moderated by Sara Catania

It’s electric! ONA is hosting an energetic round of community-pitched lightning talks, wherein registered conference attendees compete to present their Big Idea in Journalism....