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Subscriptions, Metrics and the Newsroom: How Journalists are Getting Involved

Presented at ONA18
September 12, 2018
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As local and regional publishers transition to paywalls, introducing conversion data metrics into decisions made throughout those organizations, and understanding what those metrics mean and how to use them, will be more important than ever to newsroom leaders.

This session is designed for:

  • Local and regional publishers considering a paywall
  • Journalists and editors who want to understand how a different revenue model will affect their work
  • Anyone looking to get a handle on how to read conversion metrics

Featuring

Amanda Wilkins
Audience Development Editor, The Dallas Morning News
Mark Francescutti
Senior Engagement Manager, Dallas Morning News
Pedro Burgos
Knight Fellow, ICFJ
Gwen Vargo
Director of Reader Revenue, American Press Institute
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