The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences — often ones that are underserved by traditional digital journalism. This session will cover diverse newsroom texting initiatives and provide tips and ideas for attendees.
This session is designed for:
Newsrooms looking for an alternative to email newsletters
Leaders interested in new potential revenue streams
Engagement professionals looking to reach audiences who have less time and resources
Cheap, high-fidelity video and audio hoaxes are coming soon to political arena, and journalists on the front lines of misinformation need new tools to prevent abuses by powerful...
As journalists become more adept at borrowing from data science to produce new methods of analysis, they will increasingly need guidelines for story sourcing in terabytes of messy...
Notable figures, like all of us, exhibit specific, personalized behavior online, creating internet footprints visible to anyone via ethical and public digital sleuthing. Join this...
