Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend this discussion to learn how to reach the demographics you are not, without alienating your current base.
This session is designed for:
Newsrooms interested in new and different readerships
Leaders ready to confront hard realities about who they serve and what that says
Anyone who would like to learn more about strategies and experiments to expand reach
Cheap, high-fidelity video and audio hoaxes are coming soon to political arena, and journalists on the front lines of misinformation need new tools to prevent abuses by powerful...
As journalists become more adept at borrowing from data science to produce new methods of analysis, they will increasingly need guidelines for story sourcing in terabytes of messy...
Notable figures, like all of us, exhibit specific, personalized behavior online, creating internet footprints visible to anyone via ethical and public digital sleuthing. Join this...
