Want access to exclusive member-only content? Log in with your ONA member account.

There’s No “I” in Data: How To Make Analytics a Team Effort

Presented at ONA22
September 21, 2022
More from this event →

This resource is sponsored by:

How many people on your team actually know how to access and understand the performance of your digital media? Are your journalists bought in on using analytics? When generating stories, are they referencing past performance to improve what they deliver?
Speed to market today is more important than ever—leaving little time to ask the data questions that will improve results. It’s crucial to find ways to democratize data across the newsroom without slowing the team down.

In this archived session from ONA22, learn specific workflows from newsrooms that can help your team do more with less, while also getting them excited about data.

This session was designed for:

  • Editors looking to refresh their content management workflows to prioritize what their newsrooms need most.
  • Journalists trying to organize content syndication across multiple channels and platforms, keeping SEO, metrics, and revenue in mind.
  • Technologists managing tools for everything from breaking news to longform series to daily stories to editorial calendars.

Speakers

Kayla Burns
Content Writer, WordPress VIP
Doyle Irvin
Product Marketing Manager, WordPress VIP
Jump to Resources
Related Tags
Related Topics

Related Resources
All Resources

ONA22 Walk In Someone Else's News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

Walk in Someone Else’s News: Is Reading Across the Spectrum Good for Democracy & Your Bottom Line?

  • Curtis Bram
  • Courtney Hurley

Despite its societal impact and significant work being done to understand it, there are few practical solutions addressing the root of political polarization. This archived...

ONA22 Build a Visual-First Strategy for Immediate Audience Engagement

Build a Visual-First Strategy for Immediate Audience Engagement

  • Elodie Mailliet Storm
  • Martin do Nascimento
  • Michelle Kanaar

Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...

ONA22 Finding, Mining and Exploiting Data

Finding, Mining and Exploiting Data

  • Denise Vickers
  • Brandon Meyer
  • Gavin Off

The archived session from ONA22 covers beginner-friendly tactics to obtain data through mining and creative requests and will offer ideas about how reporters, including those...